Atlanta – The Aspire Group (Aspire) and Purdue University (Purdue) have further strengthened their partnership by hiring Jack Gallagher as Director of NIL Engagement. Gallagher will educate Purdue’s student-athletes on the rapidly changing landscape of name, image and likeness opportunities while also serving as a point of contact with prospective partners his brand.
Gallagher has helped Purdue student-athletes and their families navigate tax preparation, the nuances of international sponsorship, and existing university-branded agreements.
Tom Moreland, Senior Associate Athletic Director of Strategic Initiatives and Chief Revenue Officer at Purdue University, said: “Our close partnership with The Aspire Group has allowed us to bring a unique role to the forefront of our efforts in the landscape of names, images and likenesses. Jack Gallagher As part of our team, I look forward to continuing to drive Purdue boldly forward in this dynamic era of collegiate athletics. “
Gallagher will also assist Purdue Athletics in implementing the Boilermaker Marketplace INFLCR platform. This creates business connections, streamlines payments, and simplifies the reporting process for student-athletes.
INFLCR Founder and CEO Jim Caval said: “INFLCR was designed as an agnostic platform to enable schools to select best-in-class partners like Aspire to drive tangible results around NIL activation. I love what kind of signal it gives the industry and more importantly how it helps students, athletes.”
Gallagher reports to both Aspire President and CEO Bill Fagan and Purdue’s internal NIL task force. His status as an Aspire employee helps to properly separate the university from each student-athlete pursuing his NIL opportunity.
“We are proud to have been able to innovate with Purdue during the NIL era,” said Fagan. “We have been engaging with Boilermaker Supporters for nearly five years from the Fan Relationship Management Center on campus. This new role is an extension of that external engagement while being supported on campus by the Purdue Athletics NIL Task Force. It works, this integrated approach helped us identify the perfect leader Jack Gallagher to lead this important initiative. “
Fagan provided further insight into the new role in an interview with College Sports Connect.
Prior to joining Aspire, he worked as a NIL Brand Development Assistant for the Ohio University Athletics, coordinating all of NIL’s needs between the athletic department and student-athletes.
“I am very excited to join Purdue and the Aspire Group to tap into all the possibilities that exist in the Boilermaker student-athlete name, image and likeness space,” said Gallagher. Both showed great commitment to NIL and from the moment the position opened I knew this was where I wanted to be.”
Purdue University Athletics
Founded in 1869 and located in West Lafayette, Indiana, Purdue University has more than 37,000 undergraduates and 601 student-athletes. Purdue University hosts 18 intercollegiate sports: Baseball, Men’s Basketball, Women’s Basketball, Men’s Cross Country, Women’s Cross Country, Soccer, Men’s Golf, Women’s Golf, Women’s Soccer, Softball, Men’s Swimming & Diving, Women’s Swimming & Diving, Men’s Tennis, Women’s Tennis, Men’s Track and Field, Women’s Track and Field, Women’s Volleyball, Wrestling. Boilermakers compete at the Big Ten Conference, a preeminent collection of higher education institutions in the country.
Aspire Group
The Aspire Group is an award-winning sports and entertainment marketing company, named a top employer in the industry by both Forbes and Front Office Sports. Recognized globally for its innovative consulting, ticket sales, and partnership services, Aspire revolutionized Georgia Tech in 2009 with its first fan relationship management center (FRMC), outsourcing his ticket Created a sales niche. Through a combination of strategic consulting and research, sales and service training, and best-in-class fan relationship management, sports facilities trust Aspire to drive revenue, attendance and corporate value growth.
For more information about The Aspire Group, please visit www.theaspiregroupinc.com and follow us on Twitter. @theaspire_group.
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