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Big 12 Conference Appoints WME Sports and IMG Media as Global Content and Commercial Strategy Leaders

The Big 12 Conference today announced the appointment of Endeavor companies WME Sports and IMG Media to drive its global content and commercial strategy. WME Sports and IMG Media will leverage their extensive Endeavor Network expertise to lead the Big 12.

o Media strategy, advice and negotiations.
o conference structure strategy;
o the highest asset valuation; and
o Sales analysis and evaluation.

Commissioner Brett Yormark said: “As we run ‘Open for Business’ to elevate the Big 12, the expertise and knowledge provided by WME Sports and IMG Media will help us analyze and evaluate the merits of our commercial initiatives to enhance our brands. very important to.”

Karen Brodkin, co-head of WME Sports and EVP of Content Strategy and Development at Endeavor, said: “Brett and his team are innovating, upgrading and commercially accelerating value across the conference property – media, content, partnerships, championship events, music, entertainment, international events and Web3. We look forward to partnering with and realizing all of their ambitions.”

As part of that scope, WME Sports and IMG Media will support the Big 12’s multimedia rights and social media strategies. Advice on using data, sports betting, NFTs and IPs. We help you develop premium fan experiences. We offer unique opportunities for championships and other special events. The team is led by WME Sports’ Karen Brodkin and Mike Zavodsky and IMG Media’s Hillary Mandel.

Starting July 1, 2023, the Big 12 Conference will expand to 14 members – Baylor, BYU, Central Florida, Cincinnati, Houston, Iowa, Kansas, Kansas, Oklahoma, Oklahoma, TCU, Texas , Texas Tech University, West Virginia. With this addition, the Big 12’s footprint leaps from five states and 40.2 million people to eight states with a combined total of over 76.5 million residents.

About the Big 12 Conference
The Big 12 Conference consists of 10 universities: Baylor, Iowa, Kansas, Kansas, Oklahoma, Oklahoma, TCU, Texas, Texas Tech University, and West Virginia. The Big 12 is an NCAA Division I intercollegiate track and field event that spans five states and has more than 40 million participants within its geographic footprint. Now in its 27th year, the conference has produced over 780 academic his All-America selections and won national championship team titles in 20 of his 23 sponsored sports. Together, its student-athletes and teams have won 718 individual NCAA titles and 77 team-his national championships. About 5,000 student-athletes from all over the United States and around the world compete each year under the Big 12 banners. For more information, visit and follow the conference on Facebook (, Twitter (@Big12Conference), Instagram ( and YouTube ( please give me.

About WME
WME is a leading entertainment agency representing the world’s greatest artists, content creators and talent across books, digital media, film, food, music, sports, television and theater. Named one of Fast Company’s Most Innovative Companies, WME is a subsidiary of Endeavor, a global sports and entertainment company.

About IMG
IMG is a global leader in sports, fashion, events and media. The company manages some of the world’s greatest athletes and fashion icons. We own and operate hundreds of live events annually. Leading independent producer and distributor of sports and entertainment media. IMG also specializes in licensing, sports training and league development. IMG is a subsidiary of Endeavor, a global sports and entertainment company.