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Game Changer: Eileen McManamon

Courtesy of Eileen McManamon


Aileen McManamon, who lived in Germany and led the revitalization of Fiat’s marketing and sponsorships, has spent five years in the technology field and has become one of the world’s most sought-after sports environmental sustainability consultants. It explains why.

The Cleveland native (still a Guardians season ticket holder despite living 2,600 miles away) is focused on what businesses call the triple bottom line: people, planet, and profit. helps you guess the “Because community relationships are a source of income, not an outflow,” she said.

McManamon has developed a “value alignment” diagnostic tool for rights owners and corporate partners to identify and assess credible opportunities for purpose-driven activation. Additionally, her sports her partners her ESG scorecard assesses and ranks global brands for their verifiable impact on environmental, social and corporate governance issues.

McManamon was the Council of Responsible Sports’ Chief Evaluator for the successful efforts of MLB and the Indianapolis 500 to independently certify each of their two recent All-Star Games and races as sustainable events.

She was one of eight co-authors of the UN Sports for Climate Action pledge, following the 2015 Paris Agreement. This is a call for better environmental stewardship from the global sports industry.

“If I’m going to wake up every morning and bust my ass, which I do, that’s what I’m passionate about,” she said. — David Broughton

Eileen McManamon

Founder and Managing Partner, 5T sports group

to be born: cleveland
education: Kent State University, BA, Economics.Master of International Business, University of South Carolina
family: Spouse, Eric Adams (no, not Mayor of New York City); Children, Declan (26) and Aidan (22)

About Eileen

Guilty Pleasure: Skip work and have a ski day midweek.
Advice to my younger self: Don’t play it safe. Fortune favors the bold.
My leadership style is inspired by… Maya Angelou. “…People forget what you said, what you did, but they never forget how you made them feel.”
Proudest professional achievement: To be respected and considered a thought leader by incredible colleagues in my field means, to me, that I have done my business the right way.
Wish I’d known at the beginning of my career: Sports business becoming a legitimate career choice. My original dream was to work for the Cleveland Guardians (Indians), but my father convinced me that sports was not a serious career. I also wished I had known or believed that I had everything it took to work in sports and that as a woman I could do it.
Advice for young people who want to work in the sports business: Brings tons of energy, humility and the best work ethic. Talk to me when you have an idea. Jump into the gap and fill it. And call me if you need anything. I found it.