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Workout Wear Fitness Empire sells leggings

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EASTON – A small business that started with an Easton women’s duffel bag has grown into a multi-million dollar family business.

Booty By Brabants, a wellness and fitness brand, began its humble journey in 2013 but officially launched in 2014.

During a trip to Brazil, Kelly Brabants’ mother, Neiva, bought a pair of leggings in a boutique, and the girl immediately fell in love with them.

The leggings were comfortable, stretchy and made with strong material.

“I would always be drawn to these leggings. They always made me feel confident and fit my body no matter what stage I was at,” Brabants said.

Brabants found herself collecting several types of leggings in different sizes to suit her body throughout her life.

“It was almost an aha moment,” Brabants said.

Kelly Brabants is the owner of Booty By Brabants, a lifestyle and fitness brand born in Easton.  Brabants models a hot pink textured two-piece set from its Booty By Brabants collection.

When she realized she could build a business selling activewear while creating sizes to suit everyone’s body shape, it became a no-brainer.

The idea of ​​bringing Brazilian leggings to America became her next mission.

Brabants was a fitness instructor in Boston, and she knew the students would indulge in her new venture.

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She wanted to create activewear that would adapt to your body at every stage of life.

As a woman from a competitive dance background, Brabants can recognize a stellar quality pair of leggings when she sees one.

Kelly Brabants is the owner of Booty By Brabants, a lifestyle and fitness brand born in Easton.

“I told my dad I had a business plan and asked if he could help me invest in 100 pairs of leggings. I wanted to prove there was a demand for leggings size-inclusive and expandable,” Brabants said.

The family then traveled to Brazil and met the woman who originally sold Neiva the one-size-fits-all pair of leggings.